Feet, Shoes and Science
There is one area of advertising-based bull-plop that very few members of the public—actually I’d go so far as to say, few members of the scientific community, too—are really aware of. Big companies that have hoodwinked us all; they’ve fed us lies about our own bodies, and for decades we have blithely stood there and said “Ooh, what a shiny new product, I want that one!” But, before I get onto that, I want you all to do me a favour, and participate, get involved, get up out o